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International Sports Management
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Introduction
Class 1: The sports organizations and organizational structures: clubs, firms, professional associations & organizations, agencies.
Discussion Board
Class Presentation
LaLiga Transparency | Website
FCB Transparency | Website
Sports Organizations Structure
Class 2: Sponsoring, Communication, Branding and Broadcasting in Sports
Graded Discussion Board 1: Athletes as Content Creators
Class Presentation
Class 2 (PDF)
Readings
Links to Resources
Sunday Symphony
Best Cubs Fans Reactions After Winning the World Series!
Class 3: Corporate Governance & Integrity; Responsible practice within the sports industry – CSR and the impact of sports action in a Glocal setting
Discussion Board
Class 3 (PDF)
Readings
Links to Resources
Charlotte Hornets Annual Report CSR
Transforming our world: the 2030 Agenda for Sustainable Development
Nelson Mandela's iconic speech | Sport has the power to change the world – YouTube
Assignment: Find an example of a Sport Organization that has a CSR strategy that is interesting and can serve as an example for others.
Sustainability in the Football Industry: An Approach to the Gap between Theoretical Formulation and Practical Application, through the Results of the Social Fair Play Project.
Class 4: Sports Infrastructure, global and local challenges faced by organizations and stakeholders
Graded Discussion Board 2: Infrastructure and Community engagement
Class Presentation
Class 4 (PDF)
Readings
Links to Resources
Stadium revenues & Ticketing strategies
Assignment 1: Questions about sports infraestructure
Assignment 2: Choose a stadium or other sports infrastructure and analyze it from a sports business standpoint, indicating the challenges that the owner must face
Class 5: The key to rights: intellectual property. About trademarks, intellectual property and branding in international sports.
Discussion Board
Class Presentation
GSM121 - Class 5 (pdf)
Links to Resources
EUIPO Website
WIPO Website
Certificate of Registration - Olympic Games
Notice of Opposition - DC Comics
Readings
Assignment; WIPO EUIPO
Class 6: Intermediation – Athletes, Agents and Club Representation
Discussion Board
Class Presentation
GSM121 - Class 6 (PDF)
Readings
FIFA’s Intermediaries report for 2020
Links to Resources
Regulations on Working with Intermediaries
Reglamento General Intermediarios - RFEF
Creative Artist Agency
Unik Team
Mino Raiola: Football's 'Super-Agent' - YouTube
GBSB Sports Agency
Class 7: Multi Club Ownership and Financial Fair Play – Corporate Governance on a global scale
Graded Discussion Board 3
Class Presentation
GSM121 - Class 7 (PDF)
Readings
Arbitral Award: Manchester City
Links to Resources
Multi-club ownerships – Is it the future of football?
Playing Both Sides: Multi-Sport Ownership - Soccerex Connected February 2021
Third Party Ownership and Multi-Club Ownership; where football is heading for
UEFA Club Licensing and Financial Fair Play Regulations
Case: Redacted version of the Settlement Agreement with FUTEBOL CLUBE DO PORTO – FUTEBOL, SAD (the “Club”)
Article: MULTI-CLUB OWNERSHIP: A DIVERSIFIED PORTFOLIO STRATEGY
Club Financial Control Body
Assignment 3
Class 8: eSports; key stakeholders, players, and business model
Discussion Board: eSports
Class Presentation
Readings
Links to Resources
Citius, Altius, Fortnite: Why the next Olympics should include Fortnite
The Economist explains The link between video games and unemployment
Play time Computer-game tournaments go mainstream
The Economist explains Why sports teams are recruiting video gamers
Case: e-Flix
WeWork is reportedly getting into esports with Play By We, which could rent its office space for professional gaming events
Class 9: Diversity, Equality and Corporate Governance in Sports Management. Why is it important from a business standpoint?
Graded Discussion Board 4
Class Presentation
Readings
Gender Equality in Sport
TOKYO 2020: Gender Balanced Olympic Games
European Institute for Gender Equality
UK Sport: Equality
SportScotland: Equality in Practice
The Fight for Equal Pay in Women’s Sports
UK Sport Diversity Action Plan
Links to Resources
Portrayal Guidelines
Safeguarding athletes from harassment and abuse in sport
FACTSHEET WOMEN IN THE OLYMPIC MOVEMENT
IOC Gender Equality Review Project
Conclusions on gender equality in sport
Final Project
Final Project Submission
Final Exam
Exam Submission
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International Sports Management
Teacher:
Rodrigo Iglesias Torturelli
