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General
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Recorded Session
Video1
Lesson1. Knowledge & Value Proposition
Video2
Lesson2. Marketing Mix
Video3
Lesson3. Results & Metrics
Video4
Lesson4. Advanced Mktg, Customer Total Experience
Product & Customer Service Policy
Brand Policy
Communication Policy
Distribution & Sales Policy
Commercial (sales) Objectives
Customer Acquisition Cost & Lifetime Value
Price policy
Material
Talking to Humans: Success starts with understanding your customers
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Zero to One: Notes on Startups, or How to Build the Future.
Strategies for e-Business - 4th ed
The elea Way
Handbook: Blockchain per il Business
Customer Total Experience
Customer experience: Creating value through transforming customer journeys. Compendium Number 1, Winter 2016. McKinsey
Your Brand Needs Social Engagement. Connect with consumers in a personal way to extend the reach of your marketing. November 11, 2020|by Beth Rimbey. Stanford Marketing Insights.
Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences
Customer experience transformations. Meeting new consumer needs and expectations is critical to post-COVID-19 business success. October 27, 2020. McKinsey.
More than ever, great customer experience depends on the human factor. October 8, 2020. McKinsey .
Notes from the AI frontier
Accenture Digital Marketing Course. Accenture Interactive
TECHNOLOGY VISION 2020. WE, THE POST-DIGITAL PEOPLE. Can your enterprise survive the “tech-clash”? . Accenture.
Gartner Top Strategic Technology Trends for 2021
What is Ethereum? Blockchain explained.
How to use Deep Learning for Marketing? University of Zurich Institute of Business Administration. Chair for Marketing and Market Research
Deep Learning Specialization. Andrew Ng. Stanford University
Assignments
Exercise 1
Marketing Plan Deliverable
Master Marketing Budget
Product Marketing Budget
Content Design Budget
Paid Advertising Budget
Media publicity and Public Relations Budget
Branding Budget
Web & Social Design Budget
Online & Offline Events Budget
Detailed Instructions for Exercise 1
Live Sessions
Live Session Marketing Plan 1
Live Session Presentation
Forum
Course Forum
Final Survey
Course Survey
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BCN 20/21
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BCN 2020 BBA FALL TERM
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MsC
BCN 2020 MsC FALL TERM
BCN 2021 MsC WINTER TERM
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MA
BCN 2020 MA FALL TERM
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BCN 2021 MA SPRING TERM
MAD 20/21
MsC
MAD 2020 MsC FALL TERM
MAD 2021 MsC WINTER TERM
MAD 2021 MsC SPRING TERM
MA
MAD 2020 MA FALL TERM
MAD 2021 MA WINTER TERM
MAD 2021 MA SPRING TERM
ONLINE 20/21
BBA
OL 2020 BBA FALL TERM
OL 2021 BBA WINTER TERM
OL 2021 BBA SPRING TERM
BA ONLINE MT WINTER TERM
BA ONLINE MT SPRING TERM
MsC
OL 2020 MsC FALL TERM
OL 2021 MsC WINTER TERM
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MA
OL 2020 MA FALL TERM
OL 2021 MA WINTER TERM
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OL 2021 MA SUMMER TERM
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G-ACCELERATOR
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IDEATION
MARKET TEST
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MAD 21/22
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ONLINE 21/22
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Marketing Plan
Teacher:
Paolo Alessandroni
Teacher:
Staff GAccelerator
Teacher:
G-ACCELERATOR MANAGER
