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Sports Marketing
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Course Syllabus
Course Materials
Course Evaluation
Introduction
Week1: Special nature of Sports Marketing
Class Presentation
Readings
Links to Resources
Week 2: Examining sports consumer profiles
Class Presentation
Readings
Links to Resources
Blog 1
Week 3: Understanding of how clubs', leagues', and federations' revenues come from their B2B earnings
Class Presentation
Readings
Links to Resources
Blog 2
Week 4: Reviewing a unique media ecosystem of eSports
Class Presentation
Readings
Links to Resources
Blog 3
Week 5: Examining media approaches in B2B sports marketing
Class Presentation
Readings
Links to Resources
Blog 4
Midterm Exam
Week 6: Examining sports pricing and distribution strategies
Class Presentation
Readings
Links to Resources
Blog 5
Week 7: Providing a thorough understanding of sport promotion and the role of sponsorship
Class Presentation
Readings
Links to Resources
Blog 6
Week 8: Critically assessing the unique features of eSports promotion
Class Presentation
Readings
Links to Resources
Blog 7
Week 9: Critically assess the role of technology in sports marketing and using big data to understand customers
Class Presentation
Readings
Links to Resources
Blog 8
Blog 9
Blog 10
Summative Assessment
Poster / Infographic Submission
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BCN 20/21
BBA
BCN 2020 BBA FALL TERM
BCN 2021 BBA WINTER TERM
BCN 2021 BBA SPRING TERM
MsC
BCN 2020 MsC FALL TERM
BCN 2021 MsC WINTER TERM
BCN 2021 MsC SPRING TERM
MA
BCN 2020 MA FALL TERM
BCN 2021 MA WINTER TERM
BCN 2021 MA SPRING TERM
MAD 20/21
MsC
MAD 2020 MsC FALL TERM
MAD 2021 MsC WINTER TERM
MAD 2021 MsC SPRING TERM
MA
MAD 2020 MA FALL TERM
MAD 2021 MA WINTER TERM
MAD 2021 MA SPRING TERM
ONLINE 20/21
BBA
OL 2020 BBA FALL TERM
OL 2021 BBA WINTER TERM
OL 2021 BBA SPRING TERM
BA ONLINE MT WINTER TERM
BA ONLINE MT SPRING TERM
MsC
OL 2020 MsC FALL TERM
OL 2021 MsC WINTER TERM
OL 2021 MsC SPRING TERM
MA
OL 2020 MA FALL TERM
OL 2021 MA WINTER TERM
OL 2021 MA SPRING TERM
OL 2021 MA SUMMER TERM
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G-ACCELERATOR
TRAINING
IMPACT
IDEATION
MARKET TEST
MANAGEMENT
MENTORING
MT 20/21
TEMPLATES
GBSB CL
BCN 21/22
BBA
BCN 2021 BBA FALL TERM
BCN 2022 BBA WINTER TERM
BCN 2022 BBA SPRING TERM
BA
BCN 2021 BA FALL TERM
MsC
BCN 2021 MsC FALL TERM
BCN 2022 MsC WINTER TERM
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MA
BCN 2021 MA FALL TERM
BCN 2022 MA WINTER TERM
BCN 2022 MA SPRING TERM
MAD 21/22
MA
MAD 2021 MA FALL TERM
MsC
MAD 2021 MsC FALL TERM
ONLINE 21/22
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OL 2021 BBA FALL TERM
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OL 2021 BA MT FALL TERM
MA
OL 2021 MA FALL TERM
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OL 2021 MsC FALL TERM
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Course info
Sports Marketing
Teacher:
Stephan van Uijtregt
