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Marketing Mix (group A)
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Week1: Role of the product or service in marketing mix
Class Presentation
Readings
Links to Resources
Week 2: Use of marketing mix at each stage of Product Life Cycle
Class Presentation
Readings
Links to Resources
Week 3: Role of place in marketing mix
Class Presentation
Readings
Links to Resources
Assignment 1
Quiz 1
Week 4: Role of price in marketing mix
Class Presentation
Readings
Links to Resources
Week 5: Effects of adjusting the price of a product or service
Class Presentation
Readings
Links to Resources
Midterm Exam
Midterm Exam Submission
Week 6: Role of promotion in marketing mix
Class Presentation
Readings
Links to Resources
Assignment 2
Week 7: Role of people in marketing mix
Class Presentation
Readings
Links to Resources
Assignment 3
Week 8: Role of process in marketing mix
Class Presentation
Quiz 2
Readings
Links to Resources
Week 9: Role of physical evidence in marketing mix / Preparation for the Final Exam
Class Presentation
Readings
Links to Resources
Assignment 4
Final Exam
Exam Submission
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BCN 20/21
BBA
BCN 2020 BBA FALL TERM
BCN 2021 BBA WINTER TERM
BCN 2021 BBA SPRING TERM
MsC
BCN 2020 MsC FALL TERM
BCN 2021 MsC WINTER TERM
BCN 2021 MsC SPRING TERM
MA
BCN 2020 MA FALL TERM
BCN 2021 MA WINTER TERM
BCN 2021 MA SPRING TERM
MAD 20/21
MsC
MAD 2020 MsC FALL TERM
MAD 2021 MsC WINTER TERM
MAD 2021 MsC SPRING TERM
MA
MAD 2020 MA FALL TERM
MAD 2021 MA WINTER TERM
MAD 2021 MA SPRING TERM
ONLINE 20/21
BBA
OL 2020 BBA FALL TERM
OL 2021 BBA WINTER TERM
OL 2021 BBA SPRING TERM
BA ONLINE MT WINTER TERM
BA ONLINE MT SPRING TERM
MsC
OL 2020 MsC FALL TERM
OL 2021 MsC WINTER TERM
OL 2021 MsC SPRING TERM
MA
OL 2020 MA FALL TERM
OL 2021 MA WINTER TERM
OL 2021 MA SPRING TERM
OL 2021 MA SUMMER TERM
COMMON
G-ACCELERATOR
TRAINING
IMPACT
IDEATION
MARKET TEST
MANAGEMENT
MENTORING
MT 20/21
TEMPLATES
GBSB CL
BCN 21/22
BBA
BCN 2021 BBA FALL TERM
BCN 2022 BBA WINTER TERM
BCN 2022 BBA SPRING TERM
BA
BCN 2021 BA FALL TERM
MsC
BCN 2021 MsC FALL TERM
BCN 2022 MsC WINTER TERM
BCN 2022 MsC SPRING TERM
MA
BCN 2021 MA FALL TERM
BCN 2022 MA WINTER TERM
BCN 2022 MA SPRING TERM
MAD 21/22
MA
MAD 2021 MA FALL TERM
MsC
MAD 2021 MsC FALL TERM
ONLINE 21/22
BBA
OL 2021 BBA FALL TERM
BA MT
OL 2021 BA MT FALL TERM
MA
OL 2021 MA FALL TERM
MsC
OL 2021 MsC FALL TERM
test_bk
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Marketing Mix (group A)
Teacher:
Eva Bozilovic Schrack
Teacher:
Maya Butovskaya
Teacher:
Katarzyna Nowak
